By Viktorija (pronounced "Victoria") is a New York–based womenswear label. Founded by creative director Viktorija Lubyte with the intent to make premium design and materials accessible, the label reflects her personal style—feminine, alluring, and effortlessly current.

From romantic 100% cashmere to luxe lambskin outerwear, By Viktorija creates clothing that feels easy to wear, with a focus on detail, fit, and modern femininity. You can find Viktorija's designs in person at the brand's New York City–based showroom.